Microsoft is trying to put ads into the GPT-4 version of Bing search, still in the early stages

 Microsoft is trying to put ads into the GPT-4 version of Bing search, still in the early stages

Sina Technology News, Beijing time on the morning of March 30th, Microsoft is exploring how to put ads into Bing Chat, a new search engine based on OpenAI GPT-4 launched by Microsoft.


Microsoft is exploring ways to work with partners, such as displaying hover ads next to answers generated by GPT-4. If the user enters the query keyword into GPT-4: "cheapest Honda car". AI will tell you the answer, and a hover ad will be displayed above to guide the user to purchase. Another example is when searching for "the latest medical and health news", when the AI ​​responds, it will first display the news titles from the partners, and the news link will pop up when the mouse is moved to the title, click to enter.


For "Microsoft Start" partners, Microsoft will display the "Microsoft Start" authorized content next to the answer, so that users can better interact with the Start content, and the advertising revenue will be shared with the partners. Microsoft is also considering embedding ads into the chat experience, where partners can "contribute" to chat content.

Discussions between Microsoft and partners are still in the early stages, and Microsoft hopes to get more feedback.

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